Cookie Notice

This Cookie Notice explains how Iterable, Inc. uses “cookies” and similar technologies on the Iterable Website (Iterable.com) (“Site”) or in our marketing emails (“Service”). It is designed to assist you in making informed decisions when using our Service. Please take a moment to read and understand this Cookie Notice.

1. What are cookies or similar technologies?

Cookies, pixels, web beacons and similar technologies  are used to collect information for marketing and advertising purposes, allow us to understand how our website is functioning, allow us to improve our services and enhance our customers’ experience on the internet. 

Cookies are alphanumeric identifiers, which often include an unique identifier. When you visit a website cookies are transferred to your computer’s hard drive through your Web browser to enable our systems to recognize your browser, tell us how and when pages on our Site are visited, and by how many people. Like most internet sites, Iterable uses cookies to enhance our users’ and customers’ experience on the internet. 

Iterable may also use other technologies, such as pixels and web beacons. Pixels which are also called tracking or Marketing pixels can track user behavior and web traffic. Web Beacons are similar to cookies, they are used on web pages to help website owners to understand how visitors interact with and respond to certain content on a webpage and emails. 

For the purposes of the remaining sections of this Cookie Notice, we refer to all cookies and similar technologies using the above features as “cookies”.  

We use “first party cookies” and “third party cookies” in connection with our Service. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third-party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it.

Please note that our Site may link to third party websites which are not operated by us. Where you follow links from our Site to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies. 

You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account (see Section 6 below). We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications. 

For more details on cookies and similar technologies, please visit All About Cookies. 

2. How long do cookies last?

All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).

3. Cookies we use

We use the following types of cookies:

Strictly Necessary

These Cookies are required to provide the basic functions of the website, such as logging in securely to Iterable.  These cookies do not track any personal data of visitors.

Functional

This allows websites to remember the user’s site preferences and choices they make on the site including username, region, and language. This allows the website to provide personalized features like local news stories and weather if you share your location. They are anonymous and don’t track browsing activity across other websites.

Security, site and product integrity Cookies 

These cookies help keep your account, data and the Site safe and secure. Such cookies can help us identify and impose additional security measures when someone may be attempting to access a Site account without authorisation, for instance, by rapidly guessing different passwords. These cookies also store information that allows us to recover your account in the event you have forgotten your password or to require additional authorisation if you tell us your account has been hacked.

Analytics/Performance Cookies 

Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it. 

Social Media Cookies 

These cookies are used to personalize your interaction with social media, such as Twitter, Facebook, LinkedIn and Youtube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.  

Targeting/Advertising

Targeting cookies (also known as advertising cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as ‘retargeting’. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but don’t click on it, you may not see it again). These cookies are usually placed by advertising networks that we and other advertisers work with to deliver ads. They remember that you have visited a website and this information is shared with other ad networks to show you relevant ads. 

We respect your privacy and provide you with a Cookie Preference Centre that allows you to view any non-necessary cookies for our website and the purposes for which they are used. You can also review and manage your cookie consent preferences whenever you wish.

You can exercise control over how your personal information is used for advertising purposes by visiting http://www.youronlinechoices.eu/ and https://optout.aboutads.info/.

4. Is consent needed to use cookies?

Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).

Essential Cookies – Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 below).

5. How do I refuse, block or delete cookies?

There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site. 

Your options for managing your cookie preferences are set out below:

Through the Cookie Preference Centre on our Site

When you access our Site, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our Site, for example if you delete cookies from your browser or we need to request new consents from you.

When we seek your consent, you will either be able to provide consent for all non-essential cookies that we would like to use, or you can tailor your cookie preferences (provide consent for some but not all non-essential cookies) using our Cookie Preference Centre. You can also change your preferences and/or withdraw consent at any time by visiting our Cookie Preference Centre. 

Just as a reminder, where cookies are essential to the operation of our Site, we can use these without your consent and they cannot be managed using our Cookie Preference Centre. 

Using your browser settings or other tools

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies. 

Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy. 

6. What about Google Chrome or other browser cookies?

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: https://policies.google.com/technologies/types?hl=en-US. Please note that other browsers may use similar tools.

7. What technologies are used in emails?

Please note that any emails you receive from us may contain cookies and/or pixels to help us to see if recipients have opened an email and understand how recipients have interacted with it, this data is used to improve our email programs. Once you click on an email that contains a pixel and/or or Cookie, your contact information may subsequently be cross-referenced to the source email and/or the relevant pixel. If you have enabled images, pixels may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

If you do not wish to accept pixels or cookies from any one of our emails, please do not open the email. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails.

In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you’ve added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

8. Does this notice change?

We may update our Cookie Notice from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Notice.

9. Have any feedback for us?

If you have any questions or feedback on our Cookie Notice, please contact us at Privacy@Iterable.com