Marketer-Friendly Campaign Creation
Embedded Messaging was built for Marketers. Once initial placements are built, create new content with easy-to-use templates – no app store updates needed. Make changes even while your campaign is in-flight!
Embedded Messaging
Reach your customers with personalized, native messaging to guide their next action. Leading brands rely on Iterable Embedded Messaging to quickly and easily integrate messages in their apps and websites for use cases spanning the customer lifecycle.
Ultimate Personalization with Real-time Eligibility
Iterable watches for changes in the user state constantly — no marketer intervention necessary. The moment a user becomes eligible, or ineligible, to see a message (based on the segmentation criteria you’ve set), Iterable updates the user’s view – in real time.
Create Non-Intrusive Messaging
By design, Embedded Messaging content is delivered to users without interrupting their in app or on web experience. Create carousels, hero banners, and feeds, or create something completely custom – no more distractions from annoying pop-ups.
Under the Hood
Real-Time Eligibility
User state constantly monitored so content is personalized in real-time
Dynamic Personalization
Handlebars, snippets & data feeds
In App or On Site
iOS, Android, and Web*
No App Store Updates
After initial placements are built, no app updates needed
Easy to Use Templates
Include interactive content and CTAs
Message Placement Options
3 out-of-the-box form factors provided or can be completely customized
Message Priority and Sequencing Control
Controlled at the placement level
Journey Building*
Trigger an Embedded Message within a journey or incorporate into existing journeys
Show to Anonymous Users
Display Embedded Messages to both anonymous and known users
Campaign and Messaging Insights
In-depth insights help to measure success
Smart Billing & Reporting
Transparent spend visibility
*Available after GA