Martech Stack Consolidation Guide

Your go-to checklist for maximizing your martech stack investment.

Maybe you could create a fully customized homegrown martech stack. But is that the best way to spend your company’s R&D budget?

When thinking about martech stack consolidation, you have to start by looking inward. Embark on a martech stack audit to understand the tools you have, the tools you need, and where you can consolidate.

Join leaders from NBCUniversal for a panel discussion on team structures and choosing the right martech tools. We’ll cover everything from evaluating new channels and vendors, to adapting creative strategies to maximize your tools, to forging productive partnerships.

Tech is facing some of the toughest market conditions in 20 years. How can your company not just survive – but thrive – amid all the volatility? Three words: unit economic efficiency. Join Aaron Cort, VP of Operations at ClickUp, for a look at how lifecycle marketing is the foundation for predictable business growth in uncertain times.

There comes a point when a team outgrows its tech stack. With easier-faster-better tools and applications hitting the market all the time, you don’t just want to keep up — you want to evolve your marketing alongside the innovations. Tune in for a Virtual Fireside Chat with Product Madness about its transition from an in-house tech stack to a third-party solution: Iterable.

Times are tough. We’re all feeling pressure from economic strains. The question then becomes, “How can marketing produce value during any economic climate?” This session with John Volturo, Partner at Evolution, shines a light on the importance of marketing during cutbacks and how to drive awareness, stability, and growth.