Today’s audience is ever-evolving, and customers want to know that the brands they love will not only meet them where they are but do so in a personalised manner. This fireside chat takes us through On the Beach’s lifecycle marketing journey as they discuss how they adapted their strategy using personalisation and authenticity to increase their active user engagement by 53% in just 3 weeks following one of the most challenging climates in business history.

In this session, they discuss:

• The importance of brand authenticity to building trust
• How On the Beach adopted an engagement-led approach to their cross-channel marketing in the wake of the pandemic
• Top tips for improving personalisation