A successful referral program must not only motivate the friends that customers refer to convert, but also motivate your customers into making referrals in the first place. How do you incentivize both to take action?

It’s time to go beyond the basics and break down the essential ingredients and advanced tactics for referral and advocacy campaigns that build long-term loyalty.

Inside this Unboxing Guide to Must-Have Marketing Campaigns, we take a first-hand look at the referral messages that reward your best advocates and provide expert advice to facilitate effective introductions.

Download this guide to learn:

• How to properly reward customers for referrals
• The steps to planning a multi-touch message series
• “Refer-a-friend” email inspiration from leading brands