It’s a well-known fact at Iterable: Email list pruning isn’t always the best strategy. In fact, it may even be counterproductive to your brand’s goals and hurt your ROI in the long run.

So what’s a marketer to do about all those inactive subscribers on your email list?

In this edition of Unboxing Must-Have Marketing Campaigns, we focus on what you should do instead of pruning your list: Send a reactivation or re-engagement campaign.

Download this guide to learn:

• Why it’s never too late for a re-engagement campaign
• The 3 types of reactivation campaigns that brands can send
• Advanced tactics to up your cross-channel messaging game