Artificial intelligence is experiencing a monumental rise. While it came out swinging in 2023 (McKinsey called 2023 Generative AI’s breakout year), we’re all starting to settle into the new normal of artificial intelligence.TL;DR: it ain’t goin’ anywhere.
The popularity of the search term “AI” in the U.S. from January 1, 2022 to December 14, 2023. Source: Google Trends.
As marketers, we’re finding new ways to incorporate AI tools into just about every aspect of what we do every day. Whether it’s generative AI or using AI to better understand customers’ affinity towards your brand, AI can make a huge improvement in how efficient and effective a marketing team can be.
Throughout 2023 we’ve published a slew of AI marketing content. As a quick refresher, and handy guide, we’ve decided to compile a dozen of our 2023 AI-related blog posts in one spot. Whether you bookmark this or Slack it to a colleague, we’re hoping this serves as a helpful resource as we all lean into AI heading into 2024.
1. AI’s Role in Marketing, According to ChatGPT
In this article Iterable’s, Director of Brand & Creative Services, Michael Huard, wanted to see what ChatGPT was all about and hear it from the source. So, he asked ChatGPT what it thinks its role in marketing is and got…surprising results.
2. 3 Things You Can Do With Email Marketing Automation
You already know the importance of deploying a welcome campaign or triggering abandoned cart emails, but in this article we cover three modern benefits of email marketing automation you can take advantage of today. And of course, AI and Automation go together like peanut butter and jelly, salt and pepper, mac and cheese…you get it.
3. Busting the 3 Most Common AI Myths in Marketing
In 2018, we posited that we were only a few years away from a turning point, in which most businesses will use AI in some form. And with the recent skyrocketing popularity of generative AI tools like ChatGPT, it’s safe to say that the turning point has come and gone. However, misinformation continued to stymie the conversation around real-life, practical AI applications, especially when pertaining to digital marketing, so we re-evaluated the three most common AI myths we encountered five years ago and weigh in on whether they’re still debunked in 2023.
4. Great Examples of AI in Marketing…and Some Not So Great
We thought it’d be fun to highlight some great examples of AI in marketing…and some that are not so great. That said, we all could end up on a “not so great” list at some point so we aren’t here to judge. Instead, this article is here so you can hopefully leave with some inspiration and guidance to heed in your AI endeavors.
5. How AI in Localization & Translation Impact Global Marketing Strategies
AI-powered generative tools for translation and localization will likely have a huge impact on global growth marketing strategies because they make it easier, faster, and more accessible. Marketing teams can adapt content more efficiently without using up all their time or making a huge dent in their budgets. In this article Rachel Wolff from Iterable partner, Lokalise, explores the global potential of AI in marketing.
6. The 5 Ws of AI Marketing
But there’s another useful framework for understanding an emerging topic: the five Ws (who, what, when, where, and why). If asking these questions works for reporters, detectives, and elementary school teachers assigning storytelling prompts, then it can be valuable for us.
In this article we get back to basics and cover the 5 Ws of AI marketing.
7. Mastering Iterable’s AI Suite
It can be hard to know where to start, and, depending on your organization, you will have different priorities and needs for your AI solutions. At Iterable, we focus on three main categories for AI: message optimization, generative content creation, and AI-driven audience insights. In this article we break down each of these Iterable capabilities.
8. Is AI in Marketing Worth the Hype in 2023?
It’s apparent that incorporating AI in marketing may offer a lot of perks, but understanding these tools’ abilities and boundaries should always remain top priority. In this blog post, we’ll delve into the pros and cons of AI in marketing and provide tips for effectively implementing AI into your marketing strategy.
9. Ethical Considerations of Using AI in Marketing
As anyone who was raised on Marvel movies knows, with great power comes great responsibility. While AI-powered campaigns promise efficiency and precision, they also bring forward a set of ethical considerations that cannot be ignored. This article has five things to consider when confronting the ethical quandaries of AI in marketing.
10. 20+ AI Marketing Stats You Wish You Knew Sooner
The research shows that AI marketing is achieving greater results than businesses thought possible and could contribute up to $15.7 trillion to the global economy in 2023. In this post, we’re sharing the latest stats from AI marketing analysts and experts to give you a better sense of how AI can improve your team’s performance and make your work easier and more efficient.
11. 5 Tips for Building Better AI Prompts for Marketing Campaigns
While we’re not all AI Prompt Engineers, when it comes to AI-generated marketing copy, there are some tricks for optimizing your prompts and getting to the finish line faster and more effectively. This article has five tips to enhance your AI prompts and seed copy to build better AI marketing campaigns.
12. Key AI Terms to Familiarize Yourself With
In this post, we cut through the confusion, clarifying essential AI terms we, as marketers, should start to familiarize ourselves with. Whether you’re new to AI or just need a quick refresher, these AI terms will provide you with a clearer understanding of key concepts, especially as they relate to using AI in your marketing campaigns.
There’s More Where That Came From
AI is here to stay so we’ve all got to start getting used to it and start embracing the ways it can help supplement our jobs, versus being afraid of being replaced. We’ll, of course, keep publishing our perspectives on AI in marketing so if these topics didn’t quench your AI thirst, be sure to check out all of the available resources we have.
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