Iterable for Consumer Apps and Services

Dynamically adapt to users’ needs to increase app engagement and keep them coming back for more.

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“Iterable is a powerhouse for the data-driven marketer. It houses my complicated data sets, allows me to identify new segments, and runs my automations all with multi-channel outlets.” Read more

Sue Cho

Head of Lifecycle Marketing @ Calm

“Centralizing in-app messaging, push messaging, and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe.”

Brian Schmidt

Director of CRM, Growth & Retention @ Fender

“Iterable has made it easy for the team to test cross-channel campaigns with its easy-to-use platform that allows you to send email, SMS, push notifications and more all within the same connected user journey. We were able to prove out the value of sending our customers an SMS message versus an email due to their journeys.” Read more

Carlos Govantes

Senior Director of Lifecycle Marketing and Retention @ Imperfect Foods

“The dependability of the platform has always been a major factor. Many of the emails we send are part of our legal compliance–we have an internal SLA around delivery times for key transactional emails like receipts and password receipts. Having confidence in our transactional sends helps me sleep at night.” Read more

Andrew Harner

Lead Marketing Manager @ Scribd

Make your app stand out by delivering instant and continued value based on each user’s unique journey

Collect and Activate In-the-Moment App Data

Quickly collect and activate valuable information during sessions to ensure no lag in messaging. Support real-time messages with dynamic content creation based on app usage data.

Get on Users’ Phones,  and Stay There

Prevent uninstalls and accelerate app adoption. Use in-app behavior to suggest next best actions for future sessions and inform segmented push notifications that don’t require SDK integration-no tech intervention required!

Modernize Your  Monetization Strategy

Deliver real-time, relevant messages that drive increased usage and upsell membership services. Mobile deep-linking makes it possible to seamlessly send users to their subscription with specialized offers that keep loyal users coming back for more.

Trigger In-App Messages Mid-Session

Increase premium subscribers and convert in-app purchases by messaging users when they are most actively engaged—during app sessions—and drive in-the-moment value.

Auto-Adapt Your App,  in Real Time

Whether a user subscribes or changes preferences, you can auto-update the content that specific users see in your app in real time—no marketing intervention necessary. Populate native app UI with personalized, highly targeted content.

Use It Or Lose It

Users who engage with an app, even once a week, tend to stick around. Retain customers by using predictive journeys that target “at-risk” users to remind them of your app’s value and get them back in “app-tion.”